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Privacy Policy

Privacy Policy

Privacy Policy

Hello, and thanks for visiting our privacy policy. This is where we explain how we use and look after the information you provide to us. Your information is important and reading our policy will help you understand how we collect information, what we do with it and what choices you have.

Our full company name is A&A Electrical Distributors Ltd and our parent company is Dewhurst plc.

We do sometimes update this policy so you may want to return to this page and read it through again from time to time. The last time we updated this policy was on 17th October 2018.

Who We Are

A&A Electrical Distributors Ltd (‘we’ or ’us’) are a ‘Data Controller’ for the purposes of the Data Protection Act 1998 and we are responsible for, and control the processing of, your personal information.

A&A Electrical Distributors Ltd.

Company No: 10930308 Registered Office: 234-262 Maybank Road, South Woodford, London, England, E18 1ET

This is our website:

You can contact us by emailing:

Information We Collect

We collect different types of information through this website, events, meetings and phone calls, including personal information from which we can identify you. We also collect information about how you use our website, our services and what interests you. This information helps us to make our services more relevant to what you want.

We will typically collect personal information such as:
• Your title and full name (including former name or alias)
• Your business details, including positions and organisation
• Your contact information (address, telephone number(s), email address)
• Payment and service details
• Records of meetings and interactions
• Information available through the media or the world wide web
• Other information you share with us.

We collect this information whenever you ask us to deliver a service to you, for example when you:

• Request a quotation or make a purchase
• Register and set up an account with us
• Sign-up to receive one of our newsletters
• Make an enquiry at an event
• Take part in a competition or promotion
• Agree to fill in a questionnaire about our services
• Ask us a question or submit any queries or concerns you have
• Post information to our website, for example when we offer the option for you to comment on, or join, discussions.

We sometimes run referral programmes where you can tell us about a colleague or someone else who is known to you who may be interested in our services. If your colleague gives you their permission to provide us with their details, then we will only use their information for that reason and not to send them any wider marketing offers without consent. We will also mention that it was you who made the referral in the message we send to them.

Website and Cookie Information

We automatically collect information about the use of our website and services, such as what type of device you have and which type of internet browser or mobile device you use, whether you visited our website from another website or service and your IP address (the unique reference number that identifies your device on the internet). We use industry standard Google Analytics to give us a statistical picture of how our website is used.

This site is built using WordPress.

We also collect information using cookies. Cookies are small pieces of information stored on your browser which sometimes follow the movements of visitors on our website and tell us how our website and services are used. You can learn more about how we use cookies in our Cookie Policy.

Lawful Basis

The legal basis on which we process your personal data when you make an enquiry with us is based on our legitimate interest to understand your needs and provide you with the best products and service we can.

When you purchase from us, we may collect the following information: name, organisation, phone number, email address, address, billing address, VAT number (if applicable). If you don’t provide this information, you won’t be able to purchase from us or enter into a contract with us. In these instances, we process your personal data because it is necessary for the performance of a contract with you, or in order to take steps at your request to enter into a contract.

When you send us an enquiry or purchase from us, you can opt in to receive marketing communications in relation to our products and services by ticking the relevant boxes. We will then send you the relevant marketing communications until such time that you remove your consent. In these instances, processing is performed on the basis of your consent.

How We Use Your Information

The information we collect helps us to understand your needs and to provide you with a better service. In particular we use your information to:

Deliver the services you ask for from us
Secure and verify payments you make
Help us review and improve our products, services and offers
Carry out market research from time to time by phone, mail or email
Administer competitions and promotions
Provide you with service information and account updates
Occasionally send you promotional messages about products, services and offers.

My Marketing Choices

Like you, we hate spam and junk mail. We will not sell your information to marketing companies. We do send out marketing emails from time to time, but they will only be sent to you where you have agreed to receive these.

We also understand that you might change your mind about receiving our occasional communications. If you do not wish us to continue to contact you in this way, you can either follow the unsubscribe instructions on any of our communications or contact us by using the contact us at

Who we share your information with

We won’t sell your information although, like most organisations, there may be cases when we need to share information.

We may share statistics about users of our website and services to help us develop our services or so that others can understand what we do. This will not include any information that identifies individuals.

We work with employees, partners and agents who are involved in delivering the products or services that you order. We ensure these are covered under appropriate contractual and confidentiality protections.

If we were sold to another organisation, we may transfer any personal information we hold about you to that organisation as part of the sale or re-organisation.

We may also share information where we are required or allowed to do so by law or if we believe that this is necessary to prevent fraud or cyber-crime or to protect the site or the rights or safety of its users or any other person.

How we keep your personal information secure

We store personal information on secure servers that are managed by us and our service providers, and occasionally hard copy files that are kept in secure locations. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, two-factor authentication, and data encryption where appropriate.

How you can access your personal information

You also have the right to make a request to access personal information we hold about you and to request corrections of any errors in that data. You can also close the account you have with us for any of our websites at any time. To make an access or correction request, contact us using the contact details at the end of this policy.

Retention time

We will keep hold of your data for no longer than necessary. The length of time we retain it will depend on any legal obligations we have (such as tax recording purposes), the nature of any contracts we have in place with you, the existence of your consent or our legitimate interests as a business.


When you purchase from us, we retain that information for a period of six years following the end of the financial year during which you purchased from us. It is our legal obligation to keep these records for tax purposes.


Unless you provide consent for future contact during your enquiry, we will keep your information for as long is required to respond and complete your enquiry, and for a further 12 months, before deleting your information.

If you no longer want us to use your personal information or to provide you with services, you can request that we erase your personal information. Please note that if you request the erasure of your personal information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service and take other actions permitted by law. The information we retain will be handled in accordance with this policy.

Information you make public or give to others

If you make your personal information available to other people, we can’t control or accept responsibility for the way they will use or manage that data. There are lots of ways that you can find yourself providing information to other people, like when you post a public message on a forum thread, share information via social media, or make contact with a third-party whether via our website or directly via email.
Before making your information publicly available or giving your information to anyone else, think carefully as this privacy policy will not apply.

How you can contact us

If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact us in writing at A&A Electrical Distributors Ltd, 234-262 Maybank Road, South Woodford, London, E18 1ET

A&A Electrical Distributors Ltd Privacy Policy v1.0, effective date 17th October 2018